Astronaut Party is the eCommerce growth agency incubating and scaling the brands of the future. Its team leverages ultramodern technology to deliver eCommerce strategy, customer acquisition, retention, and creative services.

Astronaut Party had racked up an impressive roster of early-stage eCommerce brands and wanted to help them reach high-intent audiences with their Meta ads. Yet, while its clients’ ads boasted excellent reach, President and Founder Lukas B. Snelling found that not every new audience was a perfect fit. He knew if Astronaut Party wanted to deliver a truly premium service to its clients, it would need to identify a more precise and impactful method for shipping winning ads.

Take the agency’s brand partner, Simon Pearce. While the artisanal glassware brand had cultivated a loyal following in the American Northeast, its marketing team wanted to expand its reach across new regions. Yet, despite efforts to target customers in new regions, the brand wasn’t reaching audiences whose traits and shopping behaviors matched Simon Pearce’s core customers.

Knowing that solving this problem would require serious data science chops, Lukas and his team sought a tool to model Simon Pearce’s core customers and discover new audiences with similar attributes. Shortly into his search, Lukas found Proxima, whose AI Audiences were the perfect solution to Simon Pearce’s dilemma.

Although Lukas was wary of asking his client to pay more for a new tool, a free trial immediately alleviated his concerns. In a sequence of A/B tests that ran Simon Pearce’s existing audience targeting strategy against Proxima’s AI Audiences, the latter handily won out. Simon Pearce didn’t need any further convincing.

After a comprehensive ad account audit and customer base analysis, the Proxima team leveraged its vast Shopper Universe — of over 70 million shoppers and $17B in purchases across thousands of eCommerce stores — to generate data-enriched audiences for Simon Pearce to target on Meta

In building these audiences, Proxima zeroed in on the core shopping trends that define Simon Pearce’s most loyal customers: where they shop, which products they buy, how much they spend, and much more. Within minutes, the Proxima team had Simon Pearce’s custom audiences uploaded to Ads Manager via Meta’s API — laying the foundation for the brand to efficiently scale its advertising efforts.

Not only did Proxima’s targeting algorithm find incremental high-intent audiences, but it also prioritized users outside of the American Northeast — delivering the regional diversity the brand needed in one fell swoop.

Proxima’s A/B tests have also helped Lukas and his team uncover key insights that reshaped their approach to existing campaigns. For example, the Proxima team identified that Simon Pearce’s repeat customer rate was exceptionally strong — indicating that once new shoppers were exposed to the brand, they would bring in immense LTV.

This revelation reaffirmed the importance of expanding the brand’s reach across new geographical regions. With Proxima’s team of experts at its side, Simon Pearce knows every new customer acquired has a significantly higher chance of becoming a brand loyalist.

As for Astronaut Party? Now armed with a winning audience targeting tool, Lukas and his team can make an even more persuasive case for their agency’s tech-enabled lineup of offerings. Proxima’s AI Audiences have rewritten their playbook on catering to the sophisticated appetites of their brand partners.

Adding Proxima to its growing list of ultramodern marketing tools helped Astronaut Party deliver impressive results to Simon Pearce.

Today, the partnership continues to help Simon Pearce allocate its marketing budget more effectively, unlock incremental spend, expand its reach to new regions nationwide, and scale top-of-funnel ads without friction. Proxima’s precision targeting was a breakthrough for Simon Pearce and was crucial in defending ad spend on Meta.

Here’s a snapshot of the results Simon Pearce has seen so far:

• 31% reduction in new customer CAC
• 51% increase in ROAS
• 60% increase in top-of-funnel ad spend

Moving forward, Lukas and his team plan to use Proxima to attract more high-growth consumer brands like Simon Pearce. They’re especially eager to help clients build dependable audiences in anticipation of Q4 and the holiday season.