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About the Brand
The internet's favorite travel hat
Janessa Leoné is an elevated accessories label based in LA. The brand creates sophisticated pieces with a focus on timeless, minimal designs.
Challenge
Expanding their reach efficiently on Meta was impacted by iOS 14.5
Like most DTC brands, Janessa Leoné’s Meta performance was hard hit by Apple’s privacy updates. With a new product launch on the horizon, they needed a new way to expand their marketing reach cost-effectively and find qualified buyers, without relying on Meta's interest-based algorithm.
Solution
Not your average lookalike audiences
Unlike traditional audience creation methods offered by ad platforms, Proxima actively unlocks new, untapped possibilities. While Facebook's algorithm failed to deliver, Proxima became Janessa Leoné's best way to reach new customers and expand beyond their core audiences.
Results
Scaling Meta spend and maximizing efficiency
With Proxima, Janessa Leoné saw massive improvements in their ad targeting and campaign performance, enabling them to scale their prospecting efforts while keeping costs low. Within 3 months, Janessa Leoné lowered their CPA by 67%, improved CTR by 73%, and tripled their ROAS.
