How Kindra found a new go-to acquisition strategy with Proxima
Learn how this female-focused eCom brand improved their ROI on ad spend
75%
Higher ROAS
50%
Lower CPA
33%
Higher CTR
Science-backed, estrogen-free menopause essentials
Kindra develops science-driven, physician-backed, estrogen-free solutions targeting the top pain points of the long-neglected world of menopause.
Meta's broad targeting wasn't cutting it
As a fast-growing DTC business, Kindra strove to reduce acquisition costs and maximize ROI on paid channels. Facebook lookalikes and broad targeting were their go-to acquisition strategies but reliability and performance had gotten shaky.
AI-powered lookalikes gave them the boost they were looking for
Kindra turned to Proxima to supplement their in-house efforts and quickly transitioned 50% of their Meta ad spend to our AI Audiences.
Proxima consistently outperformed Meta's in-platform targeting
Proxima's AI Audienced has outperformed Meta's in-platform targeting for five consecutive months. On average, Proxima’s audiences improved ROAS by 75%, cut CPAs in half, and increased CTR by 33%.
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